Moroso and Diesel worked together to create a collection of products that had a comfortable and relaxed mood gaining its inspiration from an informal lifestyle. They targeted the products at consumers who like simple shapes and simultaneously seeking a "modern" style which is made up of Modernisms iconic "simple shapes".
Moroso worked with Diesel's creative team to develop both an alternative and interesting collection concept which was to represent who very opposing aspects of a certain contemporary trends: one which is darker in tone, inspired by the underground world with more of an aggressive and enigmatic aesthetic, whilst the other is lighter, inspired by nature and a visual radiance consisting of soft and welcoming shapes.
All of the above produced the Camp and Rock collections. The first consisting of a sofa, the Nebula Nine Sofa. This resembles a large soft cloud. This lends itself to generous shapes which allow for you to sit or lie on the large, soft cushions which have been upholstered in stonewash linen cushions thus making the sofa an ideal space for relaxing and socialising. The sofa is constructed from a wooden frame throughout making it very strong and compact. The Cloudscape Chair offers the same experience and feelings. Made up of the same large cushions that define its space and support the seat for unique comfort.
The Camp collection also includes a series of other products in hand-painted wood: the Overdyed Lounge Chair, Overdyed Side Chair as well as two small tables. A unique, important paint technique is used (ragging) means that the natural streaks of the wood are revealed, and when coloured and then wiped away, creates a vintage effect. The support structures are in black-painted steel adding contrast.
Overdyed Side Chair Overdyed Lounge Chair
The Rock collection is completely the opposite, one where Diesel is linked to the music world, concerts and the visual idiom. Xraydio 2 Disc is a rectangular occasional table is made by printing an X-ray of a DJ console onto glass and use colours of the night with shade from the electric blue to black. The effect of the transparency is retained and is evocative, strong and highly iconographic. This process was applied to the small Xraydio 1 Razza table with different images printed on: ray of fish swimming against a blue background.
Nebula Nine Sofa
Cloudscape Chair
The Camp collection also includes a series of other products in hand-painted wood: the Overdyed Lounge Chair, Overdyed Side Chair as well as two small tables. A unique, important paint technique is used (ragging) means that the natural streaks of the wood are revealed, and when coloured and then wiped away, creates a vintage effect. The support structures are in black-painted steel adding contrast.
The Rock collection is completely the opposite, one where Diesel is linked to the music world, concerts and the visual idiom. Xraydio 2 Disc is a rectangular occasional table is made by printing an X-ray of a DJ console onto glass and use colours of the night with shade from the electric blue to black. The effect of the transparency is retained and is evocative, strong and highly iconographic. This process was applied to the small Xraydio 1 Razza table with different images printed on: ray of fish swimming against a blue background.
Xraydio 2 Disc
Xraydio 1 Razza
The 3-panel screen Xraydio 3 Natura Morta which has a photographic image printed onto it which plays with the archetype of a 17th Century still life. A further referemce tp the rocker style has been introduced through the use of studs used on the Bar Stud stools and the Ego Stud mirror.
Xraydio 3 Natura Morta
Bar Stud
Ego Stud
A truly reflect of the collection item is the Flightcase storage unit which was inspired by the trunks that musicians to carry their instruments in whilst on tour, available in both two and three doors, and available in black and white.
The collection was describes as "The best thing about this collection is that it's alternative and different. Each product has its own strong identity yet its value increases even further when all the items live together, strengthened by a laid-back, fun and rocker vibe and creating an interesting mood as shown in the fine images by Massimo Gardone which are to be included in the Successful Living from Diesel with Moroso catalogue".
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